VrankenPommery Champagne

A re-launch of the Brut Royal champagne in the Italian mass market and creating a new consumption opportunities. The concept "una gocciad'arte" / A drop of art / was inspired by the history of the brand and by the artistic traditions that are deeply rooted in Italy.

The project went through several stages –
- Marketing research
- Analysis
- Identifying a new target group
- Creating of a new brand concept
- Strategy for product offering
- Tone of voice
- Communication strategy
- Implementation