Animal Rescue Sofia

After a big and touching campaign for the survival of the farm in 2013, the charity organization was opened for listening to some proposals for new advertising campaigns in the future.

We presented a project for a strategic plan for influencing the general perception of stray animals. We gave our ideas for a guerilla interactive campaign, allowing people on the street to write down what they think stray dogs would say to people, if they could speak.

The campaign is planned to be, not only fun and interesting, but also helpful for the dog shelter, as for the boards used for the guerilla interaction, can be used for the production of dog houses for the shelter.

Link to the presentation: