Who we are?

Hi There

We are Brads! A branding and advertising consultancy firm located in Sofia, Bulgaria. We are a team of imaginative thinkers, who understands the power and value of creative thinking and implement it successfully in the business.

Our passion is finding new and meaningful ways for clients, of all sizes to strive on today's competitive market. As a next generation of brand specialist we blend interactive technologies with established skills to build brands in a different way. By using strategy and design we help brands to connect to people through the things they love...products,services and experiences that support their lifestyle and matter in culture.

We believe the best and most imaginative brands will continue to win and not by being the biggest or oldest or by being the sleekest or shiniest, but by listening to their customers and surprising them with new ideas. And that's where we come. We make sure your brand has a single message that everyone wants to be part of. After all, first impression counts.


Our philosophy

Our Brand Consultancy is Lorem Ipsum is simply dummy text of the It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

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  • Kristin Karagyozova – Founder – Vicarious sailor, Chef master, Realist, Control freak

    - Head of Strategy
    - Consultant, business development
    - Experience in research and analysis
    - Experience in branding, strategic marketing and communication
    - Bringing persistency for perfection to the smallest details
    - Bachelor in Economics at New Bulgarian University
    - Master in Brand management and communication at Istituto Europeo di Design Milan, Italy

  • Petya Karagyozova – Founder - An artist at heart, Adventurous traveler, Optimist, Terribly sincere

    - Head of Creative
    - Unconventional Advertising & Marketing
    - Experience as a brand ambassador, in project management and visual communication
    - Bringing brave ideas for the communication and strategy
    - Bachelor in Advertising at New Bulgarian University
    - Studied fine arts at Accademia di Belle Arti di Brera, Milan, Italy

  • Elena Gyuzeleva - Sociological observer, A fearless snowboarder, Always positive, Attention sucker

    - Head of organization
    - Communication and team organization
    - Experienced as a brand ambassador and BTL assistant in consumer research, events implementation, consumers interaction and concept development
    - Brings constant positivity and contagious motivation
    - Bachelor in Economics at UNWE University Sofia

STRATEGY & storytelling

How we do it?